This piece is illustrative and lays no claim to factual authenticity.
1. Mukesh Ambani forms a company in 2008 to take advantage of offsets provision in the new DPP-2005. Finally in 2012 Dassault signs MOU with him. That is Direct Marketing
2. Sanjay Bhandari too forms a company, Offsets India Ltd the same year for the same purpose-a piece of the Offsets pie in defence deals.But he withers away-that is competition
3. PM recommends Anil Ambani to Hollande -that is advertising
4. Anil Ambani signs an investment deal with Julie Gayet ,female partner of Hollande - that is public relations
5. Dassault sees a 12 day old Anil Ambani firm and strikes a deal - that is brand recognition.
6. Rahul Gandhi cries foul - that is customer feedback
7 . HAL executives anxiously wait outside the room where Mr Hollande is hosting a meet with Mr Modi. After sometime both emerge with Anil Ambani in tow- that is entry barrier and competition eating into existing market share.
8. The leaders make a joint announcement of purchase of 36 jets instead of the earlier deal of 126 - that is demand supply gap
No comments:
Post a Comment